Longer, thicker hair in 12 weeks? Count us in.
Boost growth and reduce thinning for visibly thicker hair in as little as 3 months with G·1 Overnight Boosting Peptide.
Out with the old, in with your new hair growth routine.

Daily Growth Gift Set
A limited-edition gift set with travel-ready sizes of our bestselling hair growth routine.

G•1 Overnight Boosting Peptide Hair Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.

G•4 Hydra-Gloss Treatment Hair Mask
A weekly treatment mask to nourish, restore strand strength and enhance shine.

G•5 3-in-1 Dry Shampoo
A multitasking dry shampoo that refreshes roots, adds volume, and supports hair growth.

G•2 Strength + Length Shampoo
Detoxifying shampoo with salicylic acid and growth actives to gently cleanse without compromising care.

G•3 Strength + Length Conditioner
The hyper-nourishment fine and thinning hair needs to boost softness and body.
Growth Shampoo + Conditioner Kit
Cleanse and condition thinning hair to support hair growth and thickness.
The Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM

R•4 Intense Repair Leave-In Treatment
Hit rewind on hair damage for 80% less breakage after one use.

R•1 Pre-Wash Damage Repair Mask
Pre-wash treatment mask with exclusive bond-building technology

R•2 Damage Repair Shampoo
Gently cleanse, hydrate and strengthen damaged hair.

R•3 Damage Repair Conditioner
Smooth frizz, support strength and deeply nourish dry strands.

The Repair Routine Kit
A four-step system for deeper bond repair and stronger hair
Repair Shampoo + Conditioner Kit
A two-step routine to gently cleanse and condition dry, damaged hair.
Intensive Repair Duo
Pre and post-wash routine for intense repair, powered by exclusive RDS Bond.
Growth + Repair Duo
A daily scalp serum and an intensive leave-in treatment for stronger, longer strands.

S•1 Ultimate Styling Serum
Multi-tasking styling serum to smooth, control frizz and heat protect.
Typebea Sampler Kit
A travel-friendly daily routine for healthy, thriving and effortlessly styled strands.

S•2 Sea Salt Texture Mist
Hydrating sea salt mist for added texture, body and airdry styling.
Effortless Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.

S•2 Travel Size - Sea Salt Texture Mist
Ultra-fine texture mist for air-dry beach waves in a travel size.
Grow + Smooth Styling Kit
Treat your roots and your lengths for longer, thicker and smoother hair with this fast-acting scalp serum and multi-purpose styling serum.
Cleanse + Smooth Style Kit
A daily three-step ritual for clean, hydrated hair and a smooth, frizz-free finish.
Complete Travel Routine Kit
Your full hair growth routine, ready to go.

Daily Growth Gift Set
A limited-edition gift set with travel-ready sizes of our bestselling hair growth routine.
Travel Size – Repair Shampoo + Conditioner
A mini shampoo and conditioner duo powered by RDS Bond complex to gently cleanse, hydrate and repair damaged strands.
Growth + Repair Duo
A daily scalp serum and an intensive leave-in treatment for stronger, longer strands.
Intensive Repair Duo
Pre and post-wash routine for intense repair, powered by exclusive RDS Bond.
Repair Shampoo + Conditioner Kit
A two-step routine to gently cleanse and condition dry, damaged hair.

The Repair Routine Kit
A four-step system for deeper bond repair and stronger hair
Ultimate Growth Routine Kit
Your complete ritual for stronger, fuller, healthier hair.
Daily Growth Duo
Award-winning scalp serum and hair growth dry shampoo to support longer, stronger strands.

G•1 Overnight Boosting Peptide Hair Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.

G•5 3-in-1 Dry Shampoo
A multitasking dry shampoo that refreshes roots, adds volume, and supports hair growth.
The Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM

The Repair Routine Kit
A four-step system for deeper bond repair and stronger hair
Growth Shampoo + Conditioner Kit
Cleanse and condition thinning hair to support hair growth and thickness.

R•4 Intense Repair Leave-In Treatment
Hit rewind on hair damage for 80% less breakage after one use.
Effortless Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.
The Daily Growth Kit
A simple and effective daily ritual for fresh, healthy and thriving strands.
Come inside our world.
Damaged hair? Meet the new Repair Range
Hair damage is more common than you think. Over 60% of women deal with damaged hair — whether it’s from heat styling, colouring, chemical treatments, or just life happening. Dryness,...
Read moreDamaged hair? Meet the new Repair Range
Hair damage is more common than you think. Over 60% of women deal with damaged hair — whether it’s from heat styling, colouring, chemical treatments, or just life happening. Dryness,...
Read more
RDS Bond: The Game-Changing Science Behind Hair...
When your hair feels fried, brittle or like every end is split, the damage isn’t only on the surface. It’s happening deep inside each strand. Most haircare products give you...
Read moreRDS Bond: The Game-Changing Science Behind Hair...
When your hair feels fried, brittle or like every end is split, the damage isn’t only on the surface. It’s happening deep inside each strand. Most haircare products give you...
Read more
At The Core: Clean Formulations Made For Growth
Hair care is personal. When it comes to choosing the routine that suits your growth goals, transparency matters.
Read moreAt The Core: Clean Formulations Made For Growth
Hair care is personal. When it comes to choosing the routine that suits your growth goals, transparency matters.
Read more
Inside The Formula: Baicapil and Hair Growth
Enter your growth era. No matter where you are on your hair growth journey, choosing reliable, studied, and proven ingredients is the not-so-secret formula for success.
Read moreInside The Formula: Baicapil and Hair Growth
Enter your growth era. No matter where you are on your hair growth journey, choosing reliable, studied, and proven ingredients is the not-so-secret formula for success.
Read more
What Is A Hair Bond Building Treatment?
If your hair has been through a lot — bleach, colour, straighteners, or just everyday styling — you’ve probably noticed the frizz, the breakage, and the dullness that won’t quit....
Read moreWhat Is A Hair Bond Building Treatment?
If your hair has been through a lot — bleach, colour, straighteners, or just everyday styling — you’ve probably noticed the frizz, the breakage, and the dullness that won’t quit....
Read more
How To Repair Hair Breakage
Hair breakage can feel like a one way ticket to your hair stylist for a major cut — split ends, frizz, and little snapped strands in need of taming. But...
Read moreHow To Repair Hair Breakage
Hair breakage can feel like a one way ticket to your hair stylist for a major cut — split ends, frizz, and little snapped strands in need of taming. But...
Read more£5 off your first wash day
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