Out with the old, in with your new hair growth routine.

Daily Growth Gift Set
A limited-edition gift set with travel-ready sizes of our bestselling hair growth routine.

G•1 Overnight Boosting Peptide Hair Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.

G•4 Hydra-Gloss Treatment Hair Mask
A weekly treatment mask to nourish, restore strand strength and enhance shine.

G•5 3-in-1 Dry Shampoo
A multitasking dry shampoo that refreshes roots, adds volume, and supports hair growth.

G•2 Strength + Length Shampoo
Detoxifying shampoo with salicylic acid and growth actives to gently cleanse without compromising care.

G•3 Strength + Length Conditioner
The hyper-nourishment fine and thinning hair needs to boost softness and body.
Growth Shampoo + Conditioner Kit
Cleanse and condition thinning hair to support hair growth and thickness.
The Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM

R•4 Intense Repair Leave-In Treatment
Hit rewind on hair damage for 80% less breakage after one use.

R•1 Pre-Wash Damage Repair Mask
Pre-wash treatment mask with exclusive bond-building technology

R•2 Damage Repair Shampoo
Gently cleanse, hydrate and strengthen damaged hair.

R•3 Damage Repair Conditioner
Smooth frizz, support strength and deeply nourish dry strands.

The Repair Routine Kit
A four-step system for deeper bond repair and stronger hair
Repair Shampoo + Conditioner Kit
A two-step routine to gently cleanse and condition dry, damaged hair.
Intensive Repair Duo
Pre and post-wash routine for intense repair, powered by exclusive RDS Bond.
Growth + Repair Duo
A daily scalp serum and an intensive leave-in treatment for stronger, longer strands.

S•1 Ultimate Styling Serum
Multi-tasking styling serum to smooth, control frizz and heat protect.
Typebea Sampler Kit
A travel-friendly daily routine for healthy, thriving and effortlessly styled strands.

S•2 Sea Salt Texture Mist
Hydrating sea salt mist for added texture, body and airdry styling.

S•2 Travel Size - Sea Salt Texture Mist
Ultra-fine texture mist for air-dry beach waves in a travel size.
Effortless Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.
Grow + Smooth Styling Kit
Treat your roots and your lengths for longer, thicker and smoother hair with this fast-acting scalp serum and multi-purpose styling serum.
Cleanse + Smooth Style Kit
A daily three-step ritual for clean, hydrated hair and a smooth, frizz-free finish.
Complete Travel Routine Kit
Your full hair growth routine, ready to go.

Daily Growth Gift Set
A limited-edition gift set with travel-ready sizes of our bestselling hair growth routine.
Travel Size – Repair Shampoo + Conditioner
A mini shampoo and conditioner duo powered by RDS Bond complex to gently cleanse, hydrate and repair damaged strands.
Growth + Repair Duo
A daily scalp serum and an intensive leave-in treatment for stronger, longer strands.
Intensive Repair Duo
Pre and post-wash routine for intense repair, powered by exclusive RDS Bond.
Repair Shampoo + Conditioner Kit
A two-step routine to gently cleanse and condition dry, damaged hair.

The Repair Routine Kit
A four-step system for deeper bond repair and stronger hair
Ultimate Growth Routine Kit
Your complete ritual for stronger, fuller, healthier hair.
Daily Growth Duo
Award-winning scalp serum and hair growth dry shampoo to support longer, stronger strands.

G•1 Overnight Boosting Peptide Hair Serum
A lightweight, leave-on scalp serum that boosts growth and reduces hair loss by 60%.

G•5 3-in-1 Dry Shampoo
A multitasking dry shampoo that refreshes roots, adds volume, and supports hair growth.
The Growth Routine Kit
4-step hair growth system powered by clinically proven BaicapilTM

The Repair Routine Kit
A four-step system for deeper bond repair and stronger hair
Growth Shampoo + Conditioner Kit
Cleanse and condition thinning hair to support hair growth and thickness.

R•4 Intense Repair Leave-In Treatment
Hit rewind on hair damage for 80% less breakage after one use.
Effortless Styling Kit
An effortlessly easy styling duo for smooth hair, tousled texture and heat protection.
The Daily Growth Kit
A simple and effective daily ritual for fresh, healthy and thriving strands.
Come inside our world.
6 Signs of Hair Damage and How to Repair It
Almost every woman has asked at some point: how do you know if your hair is damaged? The truth is, hair damage is incredibly common — from colour and heat...
Read more6 Signs of Hair Damage and How to Repair It
Almost every woman has asked at some point: how do you know if your hair is damaged? The truth is, hair damage is incredibly common — from colour and heat...
Read more
How to Strengthen Your Hair: 16 Tips for Health...
Every woman wants hair that feels strong, shiny, and full of life. But between heat styling, colouring, and daily stress, strands can lose their resilience. If you’ve been wondering how...
Read moreHow to Strengthen Your Hair: 16 Tips for Health...
Every woman wants hair that feels strong, shiny, and full of life. But between heat styling, colouring, and daily stress, strands can lose their resilience. If you’ve been wondering how...
Read more
Hair Mask vs Conditioner: Which Should You Use?
If you’re anything like us, you have a shelf full of products and no real idea of how to make them work best together. Understanding the difference between a hair mask...
Read moreHair Mask vs Conditioner: Which Should You Use?
If you’re anything like us, you have a shelf full of products and no real idea of how to make them work best together. Understanding the difference between a hair mask...
Read more
9 Ingredients To Avoid In Shampoo And Condition...
When it comes to healthy hair, what you leave out of your routine matters just as much as what you put in. If you’re wondering which ingredients to avoid in...
Read more9 Ingredients To Avoid In Shampoo And Condition...
When it comes to healthy hair, what you leave out of your routine matters just as much as what you put in. If you’re wondering which ingredients to avoid in...
Read more
10 Ways To Prevent Heat Damage From Your Hair
Heat styling is part of modern hair life — blow-dries, waves, sleek ponytails, repeat. But too much heat without protection can quietly weaken your strands, leading to dryness, breakage and...
Read more10 Ways To Prevent Heat Damage From Your Hair
Heat styling is part of modern hair life — blow-dries, waves, sleek ponytails, repeat. But too much heat without protection can quietly weaken your strands, leading to dryness, breakage and...
Read more
What Is A Hair Mask And What Does It Do?
If your hair routine is feeling a little… surface-level, it might be time to meet its overachiever.
Read moreWhat Is A Hair Mask And What Does It Do?
If your hair routine is feeling a little… surface-level, it might be time to meet its overachiever.
Read more£5 off your first wash day
Join us for tips, routines and exclusive content from Rita.